adidas Ultraboost Unvaulted

Product Campaign

adidas came to the agency to support the re-release of a season of Ultraboosts that would reignite the silo 4 years after its launch.

Client: adidas
Date: 2018
Services: Strategy
Agency: Swift

How can you reignite a 4-year old shoe in 2018’s sneakerhead landscape?

adidas x Foot Locker decided to reissue a season of Ultraboost sneakers in 2018 with a focus on the heaviest hitters on the secondhand sneaker market.Swift created assets designed to drive anticipation for the overall campaign with stories built around each individual shoe drop (8 in total).

The campaign was built on an understanding of sneakerhead behavior, and built for the Ultraboosts’ most fanatic followers, so it stands to reason that the grand finale for the 2018 campaign was an IRL escape room at Footlocker in LA.

Watch the Escape Room case study.